That Murdochian agenda, again

Last week the Sunday Times screamer was all about the usual YouGov poll. Let’s be a trifle less biased and less hysterical, and get it from Anthony Wells:

The full details of YouGov’s weekly Sunday Times poll are now up online here. Topline voting intention figures are CON 36%, LAB 37%, LDEM 9%, UKIP 11%.

That means two polls today, from YouGov and Survation, both show a reduced Labour lead of just one point. As ever when you get a couple of polls indicating a shift straight after an event it’s tempting to conclude the event has had a big impact. Be a bit cautious – the YouGov and Populus polls conducted Wednesday night and Thursday morning didn’t show a narrowing, it’s these two polls conducted from Thursday to Friday that show narrower leads. They aren’t necessarily contradictory (many people in those initial polls wouldn’t have seen the details of the budget or the media reaction yet), but it means the evidence isn’t all one way. Wait a bit to see if this pattern continues into the week.

Well, the general pattern of a reduced Labour lead did persist through the week, and was — but naturally — hailed by the Tory press. The gem — again, but naturally — was the Daily Mail‘s spin:

Labour MPs demanded that Ed Miliband beef up his economic policies last night after his ‘lame’ response to the Budget gave the Tories a poll bounce.

And in further dispiriting news for the Labour chief, a survey revealed that voters think he is the ‘weirdest’ party leader in Britain.

The YouGov poll for BuzzFeed showed that 41 per cent think Mr Miliband is either ‘very weird’ or ‘somewhat weird’, while 34 per cent thinks the same of Nick Clegg and only 27 per cent believe that David Cameron is weird.

If that’s a strange, even weird, bit of polling, stranger still is the quality that was generally omitted from the commentaries: Miliband was seen as the most honest of the three party leaders.

And so to this week’s Sunday Times.

The regular poll is still on the front page, just. It is no longer the main headline. In fact, you have to scroll six paragraph through a very different story (on Labour will take axe to student fees) to find:

Miliband will take comfort from a YouGov poll for The Sunday Times that suggests Labour has beaten off the Conservatives’ post-budget bounce by opening a seven-point lead. The party is backed by 40% of voters, against 33% for the Tories. But another poll, by Opinium, shows a lead of just one point.

Note how the Sunday Times rubbishes its own paid poll, by puffing the Opinium poll in the rival Observer.

And, note too, how ConHome’s Newslinks manages to ignore the hard-Tory-linew Sunday Times (sales: 850,000ish) poll in favour of the liberal-lefty Observer‘s (sales 220,000-dh) Opinium. I cannot think why.

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Filed under Britain, ConHome, Ed Miliband, Murdoch, Observer, polls, Sunday Times

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