Consider:
Now compare and contrast:
http://eoin-clarke.blogspot.com/2012/02/full-story-of-camerons-visit-to-nhs.html
It’s already getting “hits” by the hundred thousand on various websites. And Malcolm’s ego needs all the stat-porn he can get.
On reflection, one of the better posts on this is: http://edinburgheye.wordpress.com/2012/02/19/cameron-newcastle-nhs/